$100M Offers: Chapter 5 - Charge What It’s Worth

The book is available here: https://www.theoldseller.com/100m-offers

Why do so many entrepreneurs undercharge… and stay stuck?

In this audiobook-style chapter of $100M Offers, Alex Hormozi explains one of the most misunderstood principles in business:
👉 You don’t charge based on cost — you charge based on value.

Most business owners are afraid to raise their prices. They think cheaper = more customers.

They’re wrong.

Through this immersive audiobook experience, you’ll discover why pricing higher is often the fastest way to grow — and how underpricing quietly destroys your business.

In this chapter, you’ll learn:

Why undercharging is one of the biggest mistakes entrepreneurs make
How to price based on value, not cost
Why higher prices can increase demand (not decrease it)
The psychology behind premium pricing
How pricing impacts your positioning, margins, and growth

This chapter will fundamentally change how you think about money in business.

If you want to build a high-profit business, this is essential.

🎧 This video is part of a full $100M Offers audiobook series
📈 Learn how to price your offers for maximum profit and long-term growth

Видео $100M Offers: Chapter 5 - Charge What It’s Worth канала The Old Seller