📊 Reinventing Surveys with Tech: How Kathleen Davis is Revolutionizing Data Collection

🎯 Are surveys dead? Not if you're Kathleen Davis.

On this episode of Where Humanity Meets Technology, hosts Maurice Hamilton and Kelly sit down with Kathleen Davis, CEO of SMRI, to uncover how she’s turning boring surveys into interactive, real-time, gamified experiences that people actually enjoy.

Say goodbye to long, dry questionnaires and hello to Survey Edge, a dynamic new platform that brings live-streaming, gamification, and engagement to the forefront of data collection. Whether you're a company, a college, or a community group — this changes everything.

💡 Learn how Kathleen and her team are achieving 24% response rates (vs. the industry’s 1%), why data privacy and trust matter more than ever, and how you can apply these tools to make better business decisions using smart, honest feedback.

📈 How traditional surveys are failing in the modern data world
🧠 Why “engagement-first” is the key to real-time insights
🎮 How gamification and visual tools drive participation
🔐 The importance of trust, transparency, and ethical data use
🏫 Why colleges and organizations are switching to Survey Edge
🌐 How to make data collection feel like a human conversation
📍 Using ZIP code-level mapping and live feedback to drive impact

"Nobody ever said 'that survey was fun' — until now."
"People don’t hate surveys. They hate how surveys make them feel."
"Good data saves money. Great data makes money."
"Trust is the new currency in data collection."

⏱️ TIMELINE:
00:00 – Welcome & intro to Kathleen Davis
01:55 – What New Orleans taught us about hospitality & energy
03:40 – What’s wrong with traditional surveys today
05:00 – The origin of Survey Edge & real engagement
06:40 – How gamification changed the game
08:10 – Why most people don’t trust surveys
09:30 – Making data personal without invading privacy
11:00 – SMRI’s mission: Add value, not noise
12:30 – Paper & pencil to interactive tech: The evolution of surveys
14:00 – Real-world use cases & next-gen adoption
15:30 – Kathleen’s NFL legacy & 3-decade journey
17:10 – What’s coming next: Augmented reality in surveys
18:30 – Break & teaser for what’s coming next…

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🏷️ HASHTAGS:
#KathleenDavis #SurveyInnovation #SurveyEdge #DataAnalytics #GamifiedSurveys #CustomerFeedbackTools #LiveStreamingFeedback #BusinessIntelligence #NowMediaTV #HumanityMeetsTechnology #EthicalData #DataTrust #UXResearch #MarketingTools2025 #DataDrivenDecisions #UserExperienceDesign

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