A guide to facing challenges in an era of change | Jordi Urbea | TEDxPolignano a Mare

A practical guide to facing challenges, exploring innovation, and achieving sustainable success over time amidst progress and fears. We are living in a time of unprecedented transformation: media, technology, and communication are advancing at an astonishing speed. While you are trying to build your career, artificial intelligence is redefining the rules of the game. Today, adaptability and strategic vision are more crucial than ever. Here are some tips to help you embrace change, starting with yourself. He has led the company’s digital transformation in Barcelona and established Ogilvy’s international Customer Engagement & Data hub in Europe. He is also the driving force behind Ogilvy Mobile and Ogilvy Upcelerator, the group's first global startup accelerator—a pioneering initiative in the industry.
Urbea is one of the early Internet pioneers in Spain, having worked in the sector since its inception. As Senior Vice President of Ogilvy Spain, he is a regular speaker at conferences, companies, universities, and institutions, and a recognized voice in the media on emerging trends in marketing, advertising, and the digital transformation of businesses and brands.
An investor in several startups, he also serves as coordinator of the Master’s program in Direct and Digital Marketing at Pompeu Fabra University and is the author of several books, including *Éxito* (Grupo Planeta) and *Recrear, cómo ganar en el juego de la vida* (Plataforma Editorial). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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