One Is Greater Than Zero - Gary Vaynerchuk

The time it takes to get your foot in the door at the biggest companies in the world is often years and years of hard work. It’s all the little things that you do along the way that add up to something more. So before you get a meeting with Mark Zuckerberg or Mark Cuban or me, you’re going to have to take 100 meetings with your friend, and your uncle and your neighbor. You need to put in the work.

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It baffles me to see how many people think they are bigger than they actually are.

People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?"

My reply? One is better than zero.

You need to be thinking about the steps it takes to actually get to the biggest places in the world. Before you get that meeting with Zuckerberg or Mark Cuban, or whoever you want to meet with, you need to have a lot of little meetings. You have to build up your cadence.

I've been on Conan. Ellen. The Today Show.

But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.

Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.

You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.

It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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