Enhance Your WooCommerce Order Emails with Product Short Descriptions

Discover how to include product short descriptions in completed order emails for a better customer experience in `WooCommerce`.
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This video is based on the question https://stackoverflow.com/q/68976186/ asked by the user 'Momir Novakovic' ( https://stackoverflow.com/u/16781830/ ) and on the answer https://stackoverflow.com/a/68979005/ provided by the user 'Rajeev Singh' ( https://stackoverflow.com/u/16560548/ ) at 'Stack Overflow' website. Thanks to these great users and Stackexchange community for their contributions.

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How to Add Product Short Description to Completed Order Emails in WooCommerce

If you run an online store with WooCommerce, you understand the importance of keeping your customers informed and satisfied. One common request from store owners is how to make order confirmation emails more informative by adding product details. In this post, we’ll tackle a specific feature: incorporating the product short description into the completed order emails your customers receive after making a purchase. Not only does this help customers remember what they ordered, but it also enhances their overall shopping experience.

Why Include Product Short Descriptions?

Adding product short descriptions to your emails has several benefits:

Enhanced Clarity: Customers can quickly recall product details, helping to reduce confusion.

Personalized Experience: A more engaging email fosters customer loyalty and satisfaction.

Potential Upselling: This additional information can entice customers to explore more products.

Now, let’s dive into how you can implement this feature in your WooCommerce store.

Step-by-Step Guide to Add Product Short Description

1. Access Your Theme's Functions File

To modify WooCommerce functionality, you will need to add a custom code snippet to your theme’s functions.php file. Here’s how to access it:

Go to your WordPress Admin Dashboard.

Navigate to Appearance Theme Editor.

On the right side, find and select the functions.php file.

2. Add the Custom Code

Insert the following code snippet into your functions.php file:

[[See Video to Reveal this Text or Code Snippet]]

3. Explain the Code

Breakdown of the Code

Action Hook: We use add_action() to hook our function into WooCommerce. The woocommerce_order_item_meta_end hook allows us to append content after the product title in the email.

Function Definition: The function woo_completed_order_email_notification is where the logic is implemented.

Conditional Checks: We check if the order status is 'completed' and whether we're in an email context (to avoid display on other pages).

Fetch Short Description: We obtain the product object and then get its short description.

Output: If the short description isn’t empty, it’s displayed neatly formatted within a <div>.

4. Save and Test

Once you have added the code, save the changes to your functions.php file. To test, place a new order and update it to ‘completed’ status, then check your email to confirm that the product short descriptions appear as intended.

Final Thoughts

Incorporating product short descriptions into your completed order emails is a small change that can significantly impact customer experience. By following the steps detailed in this post, you’ll provide your customers with more informative and engaging emails that help bridge the gap between their expectations and the actual product they receive.

Now, go ahead and enhance your WooCommerce emails! If you have any questions or need further assistance, feel free to drop a comment below.

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