LinkedIn Ads UTM Tracking Parameters (What They Are and How to Set Up)

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Learn how to set up UTM parameters in LinkedIn Ads so you can track your LinkedIn Ads traffic in 3rd party tools like GA4 and your lead details in your CRM.

LinkedIn Dynamic URL tracking parameters: https://www.linkedin.com/help/lms/answer/a5968064

Example of UTMs: utm_source=linkedin&utm_medium=cpc&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{CREATIVE_ID}}

00:00 Introduction
00:19 What are UTM parameters?
00:53 Where do you add UTM parameters to LinkedIn Ads?
02:55 UTMs and GA4 example
04:26 UTMs and CRM example
06:01 LinkedIn Ads dynamic URL tracking parameters
07:08 UTM parameters to use with LinkedIn Ads
08:19 Adding UTMs at the LinkedIn Ads campaign level
08:57 A note on other parameters
09:43 Conclusion

Видео LinkedIn Ads UTM Tracking Parameters (What They Are and How to Set Up) канала Mitchell Gould