Like Reading Our Minds: How Brands Drive Us From Clueless to Customer

Apple, Sony, Bose, Ford - strong brands with great marketing try to move us from clueless to curious to customer by leveraging what we know - or don't know. Learn about the 3 Knowledge Phases driving each of us as we research and consider, with real-world examples of how brands connect their messaging to our minds.

I'm a digital marketing expert who studies and buys from brands who do interesting things. I help small and medium businesses develop better marketing strategies, web experiences, content strategies and automation. See what else I can help you with at https://notreallyrocketscience.com

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I reference this video: https://youtu.be/I1-d1OuQh8g

Get more marketing insights at this playlist: https://www.youtube.com/playlist?list=PLuYYD_u0ET1QDczVMeLAREwslSH1aIaiK

Explore more opinions and points of view on Apple, its products and its marketing at this playlist: https://www.youtube.com/playlist?list=PLuYYD_u0ET1Sjf1CUDjwRrjF05nUQmTuu

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Twitter: https://twitter.com/chrisbintliff
Facebook: https://www.facebook.com/notreallyrocketscience
LinkedIn: https://www.linkedin.com/in/chrisbintliff/

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Credits

Видео Like Reading Our Minds: How Brands Drive Us From Clueless to Customer канала Not Really Rocket Science