Google Ads Broad Match Modifier Explained

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Broad match modifiers let you targets search term queries that include your keyword/s. This will help increase the keyword relevancy and relevant traffic or visitors to your website, improve your CTR & conversions rates and cut out wasted budget.

Broad match modifiers will help your ad appear for very closely related search term queries.

To set up a broad match modifier, you need to add a ‘+’ in front of a keyword. So ‘london wedding photographer’ will be set up as ‘+london +wedding +photographer’.

Important: there should be no space between the + and each of the word/s.

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Видео Google Ads Broad Match Modifier Explained канала SF Digital Studios