Shop Talk: Post Malone | Mass Appeal

Mass Appeal caught up with Post Malone as he did a bit of guitar shopping in New York City.

Ever since Austin Richard Post dropped that "White Iverson" back in 2015, the industry has been trying to put a tag on his toe. But ever since we heard him singing Bob Dylan, we knew Posty had much more to offer than a dope crossover move. White rappers come a dime a dozen, but the Dallas-born music man-who fell in love with guitars while playing the Guitar Hero video game-refuses to be put in a box. The success of his debut album Stoney offered a mere glimpse of Posty's potential. So when he passed through Mass Appeal HQ the other day, it seemed only right to introduce him to Rudy Pensa, the Argentinian guitar-whisperer whose created custom instruments for the likes of Mark Knopfler.

Pensa's SoHo shop Rudy's Music is a mecca for master musicians the world over. When Posty stepped in the door he found himself in guitar heaven. "It's not a question of being a virtuoso," said Rudy after watching Post flex. "It's just playing the right notes at the right time. Taste-taste is what it is. This kid has taste. If you don't tell me what he was doing, I'd say he played guitar-not a rapper... It's only the beginning." After trying out a few custom guitars, and treating us to a taste of "Feeling Whitney," Post copped a Louis Telecaster. But he walked away with much more. Plug in.

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What started as a humble graffiti 'zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

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