Google Ads: How to Increase Search Impression Share (Without Killing Leads)

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Chapters (timestamps aligned to your script)

0:00 What is Search Impression Share & today’s goal

0:24 Inside a live Google Ads account (context)

0:46 Where to change bidding strategy

0:53 “Target Impression Share” bidding explained

1:10 Choosing Top/Absolute Top & % goal

1:15 Auction Insights: identify competitors

1:47 Will higher IS drop leads? Context matters

2:13 Budget & bid adjustments + learning period

2:20 Day-of-week & end-of-month patterns

2:49 Summary + when this works best

2:57 Hire us (Google Ads Partner) + goodbye
Want to increase Search Impression Share in Google Ads and dominate the auction—without wrecking your CPA? In this video I show where to enable Target Impression Share bidding, how to set Top/Absolute Top goals, and how to read Auction Insights so you can beat specific competitors. I also share what I’ve seen across accounts: budgets, learning periods, and weekly patterns that affect your results.

What you’ll learn

Where to switch to Target Impression Share bidding

How to pick Top vs Absolute Top placements and a % goal

How to interpret Auction Insights and outpace key rivals

The trade-off between volume, CPA, and impression share

Real-world notes on budget, seasonality, and learning

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Видео Google Ads: How to Increase Search Impression Share (Without Killing Leads) канала Ali Raza Marketing | Google Ads | Aarswebs