Choosing a Colour Palette for Luna Marea Yoga | Brand Identity Project

Time to choose a colour palette for the Luna Marea Yoga brand identity project.

In this video I show my process for choosing a set of colours to use for this fictional brand and future design applications (like business cards, website, social media, etc.)

Before doing this video, I put together a moodboard of images that I felt represented the lifestyle that Luna Marea Yoga is all about (their brand culture), based on responses from the brand questionnaire.

I also did some exploring on Adobe Color (https://color.adobe.com) and picked out some colour palette options based on what I put together in my moodboard. Normally, I do this process on a computer but for this project I used my phone to search on Adobe Color and took screenshots of the pages with the hex colour codes.

For this video, my process involved:
0:00 - Intro
0:35 - Eye dropping colours from screenshots into shapes
2:35 - Comparing all colours with the moodboard and selecting individual colours that go with the vibe of the moodboard
3:34 - Creating and testing colour pairings to see how well they contrast against each other
6:26 - Experimenting with colour in the logo design
12:35 - Narrowing down options and deciding on the main colours for the logo

Видео Choosing a Colour Palette for Luna Marea Yoga | Brand Identity Project канала reikomade