Put CEOs on Fishing Trawlers A Radical Fix for Greenwashing

Dr Dave Gibson, CEO of Dartmoor Zoo and a veteran of the conservation world, believes sustainability is failing because leaders experience it only on paper.

The problem? Boardrooms have become too detached from the natural systems they depend on, turning biodiversity loss into a statistic rather than a crisis you can touch.

His solution is strikingly physical: take executives out of spreadsheets and into ecosystems onto fishing trawlers, into forests, face to face with what’s disappearing. Because once you experience nature firsthand, its value stops being negotiable.

Watch if you’re tired of sustainability talk that never leaves the room.

#Sustainability #Leadership #Greenwashing #Biodiversity #ResponsibleBusiness #ClimateLeadership #NatureMatters

Видео Put CEOs on Fishing Trawlers A Radical Fix for Greenwashing канала The Responsible Edge Podcast