Designing for Experience: Lessons from Disney and Fractional Strategy

Tim Dyck is the founder of Best Culture Solutions and a seasoned expert in leadership development, employee engagement, and culture transformation. With a strong background in designing meaningful customer and team experiences, Tim is passionate about helping businesses thrive through intentional design and fractional leadership.

"Leadership starts with self. Leaders build leaders."
– Highlighting the importance of designing a process that begins with personal discipline.

"If you don't have a process, how can you expect to achieve repeatable results?"
– Emphasizing the foundational role of process in business and leadership success.

Mike and Tim explore how fractional work can help businesses fill critical gaps fast, manage uncertainty, and create memorable customer experiences. They break down leadership mindset, designing for success, and why managing expectations matters. This episode helps leaders rethink how they structure their team, processes, and strategy with clarity and intent.

🔑 5 Key Takeaways
1. Fractional Work Is Strategic, Not Temporary

Fractionals help close gaps quickly without long-term commitment.

They offer deep expertise in areas the business needs most.

Fractional roles allow companies to stay agile during uncertain times.

2. Designing for Experience Builds Trust

Consistency in customer and team experience increases loyalty.

Details matter—like the entrance to a ballpark or a product touchpoint.

Poorly designed experiences break trust and create risk.

3. “Weenies” Keep Momentum

Borrowing from Disney, “weenies” are milestones or visuals that pull people forward.

Every process should include visible progress markers to reduce confusion.

These checkpoints build confidence and clarity in a journey.

4. Process Creates Repeatable Results

Jumping from A to Z rarely works—stepping stones reduce risk.

Leaders should design backward (from the goal) and execute forward.

A thoughtful process builds momentum and enables consistent delivery.

5. Mindset and Self-Discipline Drive Success

Many leaders struggle due to lack of focus and process.

True leadership begins with managing oneself effectively.

Clear mindset = clarity of goals + consistent actions + defined expectations.

Why Fractional Leaders Drive Faster Business Impact

Designing for Experience: Lessons from Disney and Fractional Strategy

The Power of Process: How Fractional Work Builds Clarity and Trust

📈 Podcast Improvement Suggestions

Add a listener story or case study: Real-world success from a fractional project would deepen connection and credibility.

Use audio chapters: Segmenting by topic (mindset, design, process) improves replay value.

Summarize steps visually: A one-page PDF download of the “design backward, execute forward” model could increase engagement.

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Видео Designing for Experience: Lessons from Disney and Fractional Strategy канала Catalyst A.C.T.S.