He Analyzed the Entire Website Visitor ID Industry and Now Thinks it's a Complete Scam — Larry Kim

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In this podcast episode, we discuss the truth behind website visitor identification accuracy.

Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI and founder of WordStream, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.

Learn how to test your visitor ID data's accuracy, understand the catastrophic risks of using low-quality data, and discover what truly effective visitor identification technology looks like.

Get a Free Data Accuracy Test -- If you have already using a Website Visitor ID solution, Customers.ai will run a side-by-side test to prove the accuracy of our data. New to Visitor ID? Run a free trial and we'll give you 500 free contacts.

Topics discussed in this episode:

- Why is website visitor ID a scam?
- How does visitor ID tech work?
- What makes visitor ID data so inaccurate?
- Why is bad visitor data a disaster for email marketing?
- How can you test your visitor ID provider?
- What’s the real impact of bad visitor ID data?
- Why do match rates lie?
- How is Customers.AI different?
- What should agencies and brands do?
- Where to get a free accuracy test?

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Timestamps:

[00:00:00] Why is website visitor ID a scam
[00:01:20] How does visitor ID tech work
[00:03:00] What makes visitor ID data so inaccurate
[00:06:20] Why is bad visitor data a disaster for email marketing
[00:12:00] What’s the real impact of bad visitor ID data
[00:13:00] How can you test your visitor ID provider
[00:14:20] Why do match rates lie
[00:16:00] How is Customers.AI different
[00:18:40] Where to get a free accuracy test
[00:21:00] What should agencies and brands do

🌐 Episode page: https://ecommercecoffeebreak.com/website-visitor-identification

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Видео He Analyzed the Entire Website Visitor ID Industry and Now Thinks it's a Complete Scam — Larry Kim канала ECB – The Ecom Marketing & Sales Podcast