Seventy percent of sync placements come from libraries and production music. Thirty p...

Seventy percent of sync placements come from libraries and production music. Thirty percent come directly from music supervisors.

Read that again.

If you have been laser-focused on landing a music supervisor and ignoring the library and publisher route, you are skipping the lane where most placements actually happen.

This is why we teach producers to pitch libraries and publishers heavy, then layer supervisors on top. That is the lane that pays.

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