Tom Rodnai on How CEOs Can Help Teams Capitalize on AEO with AI

Demand Genius CEO Tom Rodnai explains that while most fast-moving companies’ marketers already use tools like Claude or ChatGPT for frameworks, research, and content creation, CEOs who want to capitalize on AEO should start by giving teams permission and time to experiment with AI. He argues that a hyper-focus on efficiency and strict KPIs leaves no space to play, which is why early adopters tend to be CEOs and investors who control their time. Rodnai advises building a culture that evaluates AI efforts over a longer horizon and challenges teams to use AI to raise quality rather than simply replace work end-to-end. He suggests examining processes and asking what could be done with 10x more time, then using AI’s “patience” to meaningfully improve outputs.

Видео Tom Rodnai on How CEOs Can Help Teams Capitalize on AEO with AI канала Mark Evans