Why start with independents, not enterprise

Nic Esposito returns to Selling Circular for a candid follow-up conversation about what happened after he paused Unless Kids — his direct-to-consumer toy resale brand — to focus entirely on Circa OS, the inventory and operations platform his team was building underneath it. We talk about why he made the call, what it's like selling B2B after running D2C, why 25,000 independent resale shops in the US are underserved by current retail tech, and what founders get wrong about pivots, customer feedback, and the "SaaSpocalypse." This one is for founders, resale operators, and anyone watching circular retail infrastructure evolve in real time.

Видео Why start with independents, not enterprise канала The Selling Circular Podcast