How to Convert More Sales on Your Ecommerce Website

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⏰TIMESTAMPS⏰
00:27 – Make buying on your website simple
01:38 – Highlight your best-selling products
02:26 – Plan for impulse shoppers on mobile devices
03:23 – Use humor to engage shoppers
03:50 – Make the checkout process easy
05:03 – Offer multiple payment options
05:31 – Secure your website with an SSL
06:07 – Consider targeted promotions
06:44 – Offer free shipping
07:06 – Test your website!
08:06 – Offer free returns
09:42 – Consider an email marketing campaign

The world of eCommerce is becoming increasingly cutthroat. More and more retailers are moving online, and they’re all competing for slices out of the same eCommerce pie. That means it’s more important than ever for online retailers to stay up to date with eCommerce trends.
Those who stay ahead of the curve will find it much easier to attract customer attention and conversions, while retailers who fall behind are unlikely to survive over the long-term.
Use the following actionable strategies to make it easy for impulse shoppers to navigate and buy from your website.

Keep it simple.
Make your product pages easy to understand by getting rid of any unnecessary content. @Nike website is a great example of simplicity.

Highlight your best-selling products.
Make it easy for those shoppers who are slightly distracted and highlight those products on your home page, hero image, and landing pages.

Plan for impulse shoppers on mobile.
We have all heard it before — everyone is shopping on their phones nowadays, so if your site isn’t mobile-optimized, you’re losing out.

Use humor to engage shoppers.
Creative content and copywriting can be powerful assets when trying to engage with your audience (especially a silly audience).

Make the checkout process a breeze.
Research shows that 31% of cart abandonment is due to websites forcing users to create an account. Make the process quicker by including a guest checkout option.

Offer different payment options.
Someone who is shopping from the comfort of their home or the convenience of their phone may not feel like pulling out their credit cards. Alternatively, they might be reluctant to enter their payment information for an impulse purchase. Remedy this potential hurdle by allowing additional payment options like PayPal or ApplePay.

Secure your website.
To counteract security worries, purchase and install an SSL certificate and secure your checkout process. As an added bonus, Google uses security as a ranking factor, so not only will it bolster user trust, potentially convert more shoppers, but it will also help with your SEO.

Consider targeted promotions.
Take a quick look at your analytics and see what days and times your site’s traffic is the highest. If you’re already seeing an uptick of visitors on times that might constitute impulse shopping (think late evenings or weekends), consider running targeted promotions during those times.

Test your site for ease of use.
A common website design mantra is to design your site like the user is distracted. With A/B testing, you can test functionality and make sure it’s as simple and straightforward as possible. Remember you want to go for the easiest possible UX so that they can still navigate (and buy) from your site.

Offer free returns.
You will need to figure out the cost and see if it’s financially viable to offer depending on your product and price point. However, with that option in place, even if a shopper has morning-after buyer’s remorse, they can still return the product without more of an investment. A recent survey found that 96% of consumers would shop with an online retailer again based on their return experience.

Online shoppers love the ease of one-click-ship, finding products from the comfort of their home, and the convenience of buying with their smartphone. When you throw a little impetuousness into the mix, folks are all the more likely to hit that purchase button.

Make your ecommerce site super easy to navigate and optimize pages for those visitors. If impulse shoppers represent a significant portion of the industry, that’s valuable business you don’t want to miss!

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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