Sometimes giving away 20% of a business isn't losing value.

Most business owners know their revenue.
Few know what their business is actually worth.

Yet every day, founders say
"I don't want to give away equity."
"I need investors."
"I want to grow."

But How can you decide what percentage of your company to give away if you don't know what it is worth?
Sometimes giving away 20% of a business isn't losing value.
It's creating it.
The real risk may not be dilution.
It may be holding on so tightly that your business never gets the capital, expertise, or partnerships it needs to grow.
The best founders don't just ask "How much am I giving away?" but "What am I getting in return?"

So Isaac asks you
👉 Would you rather own 100% of a small business or 20% of a company that is 100 times bigger?

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