How to Drive B2B Digital Transformation and Secure C-Suite Buy-In

Why do so many B2B digital transformation projects lose momentum before they start?

In this on-demand webinar, experts from commercetools and 10 Ops explore how B2B organisations can break through legacy thinking, challenge the status quo and move stalled transformation programmes into action.

If internal resistance, outdated systems or competing priorities are slowing progress, this session shares practical ways to secure executive alignment, reduce risk and validate change through low-risk pilots.

What you’ll learn:
- Why B2B transformation stalls
- How legacy systems and fear of change block progress
- 5 proven strategies to break the status quo
- How value audits help uncover transformation opportunities
- Ways to secure C-suite and stakeholder buy-in
- Why incremental pilots reduce risk and prove value fast
- How to scale early wins into broader digital transformation

Featured speakers:
- Julia Rabkin, Senior B2B Product Expert, commercetools
- Martin Schneider, Founder & Managing Partner, 10 Ops

Who should watch:
B2B eCommerce leaders, CIOs, CMOs, COOs, digital transformation teams and executives responsible for business modernisation.

Why this matters:
Successful transformation depends on more than technology. Organisational alignment, leadership support and low-risk experimentation are often the real drivers of progress.

About commercetools:
commercetools helps enterprises modernise digital commerce with a flexible, composable platform designed for agility, experimentation and long-term growth.

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Видео How to Drive B2B Digital Transformation and Secure C-Suite Buy-In канала commercetools