Benetton’s AI Campaign: Innovation or Stock Value

From shock value to stock value. 👀

Benetton built its legacy on provocative, human-first campaigns — HIV-positive models, multiracial families, death row portraits. Now, their FW25 campaign with Rick Dick uses AI avatars in place of people.

Is this innovation, or just cost-cutting dressed as creativity?

In this Short, Anthony Wood from House of gAi breaks down why “generated diversity” isn’t the same as inclusion — and why AI should be a co-pilot, not an autopilot.

Drop your thoughts below

#AIFashion #AIandCreativity #EthicalAI

Видео Benetton’s AI Campaign: Innovation or Stock Value канала House of gAi