Performance Max Campaign Experiments: How To Set Up & How We're Using Them

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Google has been releasing more and more useful features for its Performance Max campaigns and the latest one is here - campaign experiments!
This exciting new feature will allow you to properly split test Performance Max campaigns in a variety of ways, to give you a true view of how well they actually perform.
In this video I’ll explain the Experiments feature for you, walk you through how to use it, and I’ll discuss how we are using it at Big Flare to split-test our product titles in our E-commerce campaigns.

🕑 Timestamps:
0:00 Introduction
1:01 What is Experiment
3:03 Split Testing Product Titles
7:19 How to Setup
11:22 Summary

Видео Performance Max Campaign Experiments: How To Set Up & How We're Using Them канала Daryl Mander