Why Product Placement Is Suddenly Everywhere - Cheddar Explains

If it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic…

Further reading:

The BBC
https://www.bbc.com/culture/article/20190311-a-bar-at-the-folies-bergere-a-symbol-planted-in-cleavage

“Branded Entertainment,” Jean-Marc Lehu
https://www.amazon.com/Branded-Entertainment-Placement-Strategy-Business/dp/0749453370

Journal of Broadcasting & Electronic Media
https://www.researchgate.net/publication/250309858_The_Hidden_History_of_Product_Placement

Journal of Advertising Research
https://www.researchgate.net/publication/4771093_Practitioners'_Evolving_Views_on_Product_Placement_Effectiveness

The Los Angeles Times
https://www.latimes.com/archives/la-xpm-1988-08-07-fi-429-story.html

The Associated Press
https://apnews.com/article/b6ac7392d82f166eaae3922f8783a66b

The New York Times
https://www.nytimes.com/1996/01/01/business/media-business-advertising-diet-coke-empire-strikes-back-under-guise-friends.html

Newsweek
https://www.newsweek.com/let-backlash-begin-179758

InStyle
https://www.instyle.com/reviews-coverage/friends-diet-coke-commercial-backlash

PQ Media
https://www.pqmedia.com/

Adweek
https://www.adweek.com/brand-marketing/state-business-30-second-spot-dead-long-live-30-second-spot-68490/amp/

Branded Entertainment Network
https://ben.productplacement.com/

CNBC
https://www.cnbc.com/2018/05/28/kfc-in-stranger-things-not-a-coincidence-netflix-product-placement.html

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