Marketing Plants to Engage the Conscientious Consumer

From everyday practical items to luxury goods, consumers are becoming increasingly conscientious about the products they purchase and their potential impact on the environment and society.

In this video, Dr. Melinda Knuth shares insights from a recent USDA study that highlights relationships between conscientious consumers, the plants they purchase, and how likely they are to repeat their purchases in the future. Dr. Knuth will key in on how these relationships can be used to better tailor IGCs marketing messages to resonate with more conscientious consumer groups.

Видео Marketing Plants to Engage the Conscientious Consumer канала Proven Winners Retailers