Broadway Cares - Re-imagining live events for an online world
When Broadway and theaters across the country went dark in March 2020 because of the COVID-19 pandemic, BWhen Broadway and theaters across the country went dark in March 2020 because of the COVID-19 pandemic, Broadway Cares/Equity Fights AIDS moved to be a light for those in the industry and beyond facing immediate health and economic hardship. Thanks to the generosity of the theatrical community and dedicated supporters, Broadway Cares is proud to announce a record $18.1 million was provided in grants in the fiscal year ending September 30, 2020.
This marks the most ever awarded in the organization’s 32-year history. Any enthusiasm about that record, though, is tempered with the recognition that continued fundraising is essential to ensure healthy meals, lifesaving medication and emergency assistance are still available as the country faces an uncertain future.
“We are extremely grateful to everyone in the theater community – those onstage, backstage and in the audience – for sharing their generosity and talents to accomplish such a feat when half our fiscal year was consumed by a pandemic,” said Tom Viola, executive director of Broadway Cares/Equity Fights AIDS. “But today, on October 1, our fundraising slate wipes clean and we begin again. So while we celebrate the work made possible and the countless individuals helped, we also charge forward with our efforts to continue to raise these vital funds for the most vulnerable among us.”
The $18.1 million in 2020 grants exceeds 2019 grant-making by a remarkable 22 percent, up from last year’s $14.8 million in grants, which had been the previous annual record.
In the face of the pandemic, Broadway Cares was forced to change its fundraising course, both to adapt to a socially distant world and to support the growing number of people within the entertainment industry and beyond needing help.
Broadway Cares supporters made much of this grant-making possible by donating during digital versions of the organization’s annual in-person events, as well as all-new streams. An August 1 stream of the annual striptease spectacular Broadway Bares raised $596,504, with an additional $368,790 raised by dancers and behind-the-scenes supporters through its fundraising initiative, Stripathon. The Virtual Fire Island Dance Festival raised $295,366. And, most recently, an online version of the Broadway Flea Market & Grand Auction, complete with auctions, unique treasures and virtual meet-and-greets, raised $316,282. Benefits also have included streaming editions of past Broadway Cares events, including last fall’s’ Celebrating 25 Magical Years of Disney on Broadway concert, Chita Rivera’s 80th birthday celebration concert from 2013 and Bernadette Peters’ acclaimed 2009 concert from the Minskoff Theatre.
More than 50 other online events and initiatives in the last six months helped ensure Broadway Cares’ record-breaking grant-making. From Lin-Manuel Miranda’s appearance on a special segment of The Tonight Show Starring Jimmy Fallon: At Home Edition to a virtual reading of Lips Together, Teeth Apart, performed by Jesse Tyler Ferguson, Ari Graynor, Celia Keenan-Bolger and Zachary Quinto in honor of playwright and Broadway Cares founding trustee Terrence McNally, who died from the coronavirus this spring. Among the other unique events that raised funds were a site-specific streamed performance of Jonathan Tolins’ Buyer & Cellar starring Michael Urie; the four-part series of Pride Plays, culminating in an online Pride Celebration concert; a reimagining of the one-man theatrical show Songs from an Unmade Bed into a pandemic-inspired series of artistic music videos starring BD Wong; and the Broadway Cares Virtual 5K, which encouraged fans to step away from their screens for exercise and fresh air.
***
Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 Broadway Cares/Equity Fights AIDS has raised more than $300 million for essential services for people with HIV/AIDS, COVID-19 and other critical illnesses across the United States.
Broadway Cares/Equity Fights AIDS is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and The Friedman Health Center for the Performing Arts. Broadway Cares also awards annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico and Washington, D.C., providing lifesaving medication, healthy meals, counseling and emergency assistance.
For more information, please visit Broadway Cares online at broadwaycares.org, at facebook.com/BCEFA, at instagram.com/BCEFA, at twitter.com/BCEFA and at youtube.com/BCEFA.
Видео Broadway Cares - Re-imagining live events for an online world канала Broadway Cares/Equity Fights AIDS
This marks the most ever awarded in the organization’s 32-year history. Any enthusiasm about that record, though, is tempered with the recognition that continued fundraising is essential to ensure healthy meals, lifesaving medication and emergency assistance are still available as the country faces an uncertain future.
“We are extremely grateful to everyone in the theater community – those onstage, backstage and in the audience – for sharing their generosity and talents to accomplish such a feat when half our fiscal year was consumed by a pandemic,” said Tom Viola, executive director of Broadway Cares/Equity Fights AIDS. “But today, on October 1, our fundraising slate wipes clean and we begin again. So while we celebrate the work made possible and the countless individuals helped, we also charge forward with our efforts to continue to raise these vital funds for the most vulnerable among us.”
The $18.1 million in 2020 grants exceeds 2019 grant-making by a remarkable 22 percent, up from last year’s $14.8 million in grants, which had been the previous annual record.
In the face of the pandemic, Broadway Cares was forced to change its fundraising course, both to adapt to a socially distant world and to support the growing number of people within the entertainment industry and beyond needing help.
Broadway Cares supporters made much of this grant-making possible by donating during digital versions of the organization’s annual in-person events, as well as all-new streams. An August 1 stream of the annual striptease spectacular Broadway Bares raised $596,504, with an additional $368,790 raised by dancers and behind-the-scenes supporters through its fundraising initiative, Stripathon. The Virtual Fire Island Dance Festival raised $295,366. And, most recently, an online version of the Broadway Flea Market & Grand Auction, complete with auctions, unique treasures and virtual meet-and-greets, raised $316,282. Benefits also have included streaming editions of past Broadway Cares events, including last fall’s’ Celebrating 25 Magical Years of Disney on Broadway concert, Chita Rivera’s 80th birthday celebration concert from 2013 and Bernadette Peters’ acclaimed 2009 concert from the Minskoff Theatre.
More than 50 other online events and initiatives in the last six months helped ensure Broadway Cares’ record-breaking grant-making. From Lin-Manuel Miranda’s appearance on a special segment of The Tonight Show Starring Jimmy Fallon: At Home Edition to a virtual reading of Lips Together, Teeth Apart, performed by Jesse Tyler Ferguson, Ari Graynor, Celia Keenan-Bolger and Zachary Quinto in honor of playwright and Broadway Cares founding trustee Terrence McNally, who died from the coronavirus this spring. Among the other unique events that raised funds were a site-specific streamed performance of Jonathan Tolins’ Buyer & Cellar starring Michael Urie; the four-part series of Pride Plays, culminating in an online Pride Celebration concert; a reimagining of the one-man theatrical show Songs from an Unmade Bed into a pandemic-inspired series of artistic music videos starring BD Wong; and the Broadway Cares Virtual 5K, which encouraged fans to step away from their screens for exercise and fresh air.
***
Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 Broadway Cares/Equity Fights AIDS has raised more than $300 million for essential services for people with HIV/AIDS, COVID-19 and other critical illnesses across the United States.
Broadway Cares/Equity Fights AIDS is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and The Friedman Health Center for the Performing Arts. Broadway Cares also awards annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico and Washington, D.C., providing lifesaving medication, healthy meals, counseling and emergency assistance.
For more information, please visit Broadway Cares online at broadwaycares.org, at facebook.com/BCEFA, at instagram.com/BCEFA, at twitter.com/BCEFA and at youtube.com/BCEFA.
Видео Broadway Cares - Re-imagining live events for an online world канала Broadway Cares/Equity Fights AIDS
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26 октября 2020 г. 17:43:20
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