Be at Pro At Direct Mail Lists in 51 seconds

We're Scout (sendwithscout.com) and we do postcard marketing. Here's 51 seconds on how to build your best direct mail list.

Let’s talk about direct mail lists for your postcard campaign. Spend the most time on your list. I repeat. Spend the most time on your list. I’ll soon be flashing your many targeting options for consumers, businesses, properties, and specialty targeting criteria.

Hold on to your hats, you’re about to be a pro.

1. Always try to insource your list. Think critically. Customers that have dropped off? Customers that could be using more of your product? Sending to people who know your brand is the single greatest thing you can do to boost your conversion rate.

2. Know your best customers. We can do look-alike lists based on your best customers, so start there. Otherwise, choose from over 700+ criteria. Spend time on targeting, it’s worth it.

3. We can do email matching for any list and on average we can add emails to 25% of your addresses. The more you can talk to your prospects in both frequency and across channels, the better you’ll do.

Talk to us about your list, they’re the most important piece of your campaign. Chow.

More on the blog:
http://blog.sendwithscout.com/direct-mail-targeting-data/
http://blog.sendwithscout.com/direct-mail-lists-everything-learn-buy/

Видео Be at Pro At Direct Mail Lists in 51 seconds канала Blueprint: GTM Data Science Company