Tanishq ad controversy explained - Why Ekatvam was deleted

The 45 second #Tanishq ad film shows a Hindu daughter in law of a Muslim family being treated to a Hindu style traditional baby shower. The pregnant woman can be seen decked up in a traditional attire complete with flowers, jewelry and bindi. The people around her dressed up like traditional Muslims, are taking her to a garden for a ‘surprise’. The house is traditionally decorated with lights, flowers, ethnic decorative items including a statue of the Natraj in the background. The mother in law makes the lady sit in the garden where other guests are waiting. The lady was surprised and very happy at the arrangements and towards the end of the video, she enquires with her mother-in-law that baby showers are not a tradition in their household. the mother-in-law replies : “Isn’t it a tradition for every home to keep daughters happy? And then she gifts the daughter in law with a Tanishq necklace and both hug each other affectionately. Very sweet right?

But it opened a Pandora's box of debate, trolls, backlash and guilt. Let us know more about how this whole incident panned out resulting in the ad being withdrawn.
#TanishqAd #Ekatvam #controversial #BoycottTanishq #LoveJihad #SupportTanishq

Видео Tanishq ad controversy explained - Why Ekatvam was deleted канала Gods and Gurus - by Gayathri