Brand identity, stability or change? | Farzad Moghadam | TEDxOmidSalon

Brand identity is what you say and believe. Things like your values, how you relate to your products, and what you want people to feel when they interact with your products/services are part of your brand identity. Your brand identity expresses the personality of your business and how responsive you are to the needs of your audience. Founder of THE Branding Agency This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео Brand identity, stability or change? | Farzad Moghadam | TEDxOmidSalon канала TEDx Talks