Resource Based View (RBV): The Ultimate Summary

Check out Collis & Montgomery's HBR take on the Resource Based View. You'll see some of their examples, my examples, and--spoiler alert--even some examples adapted from Michael Porter.

The RBV is my favorite strategic framework, and I think it's one of the most accurate--though only when used by someone knowledgable and attuned to accurate firm data. We'll cover all 5 tests as well as 2 examples of investing in key resources.

Relevant Resources for you:
1. The main article I draw from is Collis & Montgomery's original resource article from Harvard Business Press: https://hbsp.harvard.edu/product/R0807N-PDF-ENG?Ntt=collis+montgomery&itemFindingMethod=Search

2. If you're looking for other resources, be sure to check out Jay Barney's VRIO and VRIN model. These models are very similar to Collis & Montgomery's, but they are different in some ways. If you're in business school and your professor assigned VRIO or VRIN, be sure to check out a summary video (I don't have one yet) on those models as well!

3. IMHO, the best RBV case study is David Collis' "Disney: The Entertainment King" https://hbsp.harvard.edu/product/701035-PDF-ENG?Ntt=disney&itemFindingMethod=Search

Видео Resource Based View (RBV): The Ultimate Summary канала David Halliday