PRE-TARGETING, PRE-AWARENESS… THE DAWN OF TRUE PREDICTIVE, PERSONALISED ONE TO ONE MARKETING

Session captured at Festival of Media Global 2015

We all remember the six Ps of advertising: Proper Planning Prevents Piss Poor Performance, which still holds true today. However. In this world of faster, bigger, better, bolder, we’re down to just three. How will Prediction and Personalisation drive Performance? How are well-known brands utilising today’s technology to talk to customers on an individual and personalised basis, increasing brand loyalty and sales?

Featuring:

Glen Calvert, Founder and CEO, Affectv
Christian Armond, General Manager of Digital Marketing, Tui Travel

Видео PRE-TARGETING, PRE-AWARENESS… THE DAWN OF TRUE PREDICTIVE, PERSONALISED ONE TO ONE MARKETING канала Festival of Media