What Amazon Data Tells Us About Creatine | Brandon Casteel | Seizing the Years #25

"All products containing creatine are up 47% in sales year-over-year on Amazon globally. And creatine products positioned to women? Up 82%. Active seniors and cognitive health? Up 91%."

Brandon Casteel is Vice President of Partnerships at Jungle Scout, a platform that tracks 600 million products and what's selling on the world's largest global marketplace. He works with ingredient suppliers, co-manufacturers and brands to identify where consumer demand is actually moving, before most people have noticed. He's also been taking creatine since the mid-90s, when a college friend's track coach handed it to him and said: You have to try this.

In this episode, Rachael and Brandon cover:

- What real-time Amazon sales data reveals about the creatine market right now, and which consumer segments are growing fastest

- Why Brandon has been a daily creatine user for decades, and how it fits into his morning routine today

- The run/walk method that opens up long-distance running to anyone, and the nine-mile run that changed the trajectory of Brandon's life

- How to navigate Amazon as a first-time supplement buyer and what checks and balances are actually in place

- Why most people are walking around capable of far more than they think, and the nearly 13-minute plank hold that proved it

- Raising five kids with a foundation in fitness and functional nutrition, and why Brandon's 84-year-old mother now stocks protein shakes and electrolyte water without anyone asking her to

Timestamps:

00:00 — Introduction
01:10 — Brandon's role at Jungle Scout and what they track
02:25 — The nine-mile run that changed everything
04:22 — Running as a weekly non-negotiable: 15–20 miles and why
06:55 — The Jeff Galloway run/walk method for first-timers
08:27 — The limiting paradigms holding people back from fitness
11:45 — A nearly 13-minute plank hold and what it proved
15:29 — Why organised fitness events are Brandon's biggest recommendation
19:36 — Creatine since the mid-90s: the personal journey
22:19 — The Amazon data: 47%, 82%, 91% and what it all means
24:44 — How to shop for creatine on Amazon safely
29:05 — The cultural shift toward functional ingredients: Is it real?
33:40 — Raising five kids around fitness and creatine
36:46 — Brandon's 84-year-old mother and the medical community catching up
38:58 — Why Brandon wants to be the 90-year-old at the neighbourhood 5K

Connect with Brandon: https://www.linkedin.com/in/brandon-casteel-06a5803/

Check out Jungle Scout: https://www.junglescout.com/

Follow Jenerise: https://www.instagram.com/wearecreatine/

Work with Us: https://www.jenerise.com/

Seize the years, Rachael Jennings | Co-Founder + CBO, Jenerise

Видео What Amazon Data Tells Us About Creatine | Brandon Casteel | Seizing the Years #25 канала Jenerise | Creatine for Modern Lives