Common PPC mistakes to avoid

Here are the top pitfalls that can cost your business:
1. Wrong Keywords: Targeting irrelevant keywords can drain your budget with little to no results.
2. Overspending on Underperformers: Without regular monitoring, you might waste money on ads that don’t deliver ROI.
3. Ignoring Optimisation: PPC campaigns aren’t “set it and forget it”! Regular tweaks can make all the difference.

Avoid these mistakes to maximise your ad performance!

Watch the full The Square Thoughts Podcast episode for expert tips: https://www.youtube.com/watch?v=4ZJzy2BkIOw

Where Zunaira Omar, CEO of The Square Peg, is with Ahsan who is the Project Manager, and PPC expert, to explore the pivotal role of pay-per-click (PPC) in driving outbound marketing succes.

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Видео Common PPC mistakes to avoid канала The SquarePeg