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The $1 contract that cost Coca-Cola billions #business #cocacola #history
How the CEO of Coca-Cola made the worst business decision in corporate history by selling exclusive bottling rights for just one dollar.
Subscribe for more business case studies and financial history!
00:00 — Giving away a billion dollar empire
00:12 — The glass bottle mistake
00:22 — The one dollar contract
00:37 — Missing renegotiation clause
00:53 — Spending billions to fix the blunder
Видео The $1 contract that cost Coca-Cola billions #business #cocacola #history канала Gordon
Subscribe for more business case studies and financial history!
00:00 — Giving away a billion dollar empire
00:12 — The glass bottle mistake
00:22 — The one dollar contract
00:37 — Missing renegotiation clause
00:53 — Spending billions to fix the blunder
Видео The $1 contract that cost Coca-Cola billions #business #cocacola #history канала Gordon
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22 апреля 2026 г. 18:00:04
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