Rankings ≠ Revenue: Here's Why (Adsy Talks ep. 9)

🤯 Your SEOs say everything run smoothly. Your sales complain about poor leads. Who's right?

❗ Spoiler: If your departments still work in silos, AI already can't understand your brand.

New reality is that users do not search for concrete landing pages; AI Overviews give them answers without sending clicks.

In episode 9 of Adsy Talks, Anthony sits down with Kristina Bergwall, SEO & AEO Director at Precis, to unpack why modern SEO isn't just a marketing channel, but an operating system for your entire business.

In this episode, you'll learn:
🤖 How LLMs decide which brands to trust, and what signals they actually look for
🎯 How inconsistent internal messaging confuses AI about your brand externally
📉 Why rankings are the most overrated SEO metric right now
💬 Google ranks pages. AI evaluates entities. What does that mean for your strategy?
🎮 Plus: "Who's secretly responsible?": a game where business problems meet awkward department accountability

🎧 Whether you're an SEO specialist, a founder, or a marketing lead wondering why your visibility isn't converting, this episode will change how you think about the whole game.

👑 Guest: Kristina Bergwall – SEO & AEO Director at Precis, working at the intersection of AI visibility, digital strategy, and organizational collaboration.

👉 Watch the connected episode to learn more about SEO, LLM Optimization, and brand signals. Send it to someone in your company who still thinks SEO is just rankings and traffic.

#adsy #adsytalks #KristinaBergwall #Precis #SEO #AEO #AISearch #GEO #AIOverviews #DigitalPR #SEOstrategy #SEO2026 #LLM #ContentStrategy #OrganizationalSEO #SearchMarketing #LLMOptimization

Видео Rankings ≠ Revenue: Here's Why (Adsy Talks ep. 9) канала Adsy - Content Marketing Platform