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A Norwegian electronics retailer just turned the Grand Theft Auto 6 rollout into one of the wildest marketing plays of the year. As hype builds for the November 19, 2026 launch of GTA 6, a company in Norway is promising a free copy of the game to anyone who gives birth on release day.
Yes, you read that right.
The campaign is already going viral across social media, with people joking about timing nine months out like it is a side quest. The offer reportedly applies to parents in Norway whose baby is officially born on the exact release date. Proof required. Baby included.
It is clearly a publicity stunt designed to ride the massive global anticipation surrounding Rockstar's next blockbuster.
GTA 6 is expected to break sales records worldwide, so attaching a bold headline to launch day guarantees attention.
Whether anyone actually qualifies remains to be seen. But one thing is certain. GTA 6 marketing has officially entered

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