5 Tips for Women Business Owners During COVID-19

Liz Whitehead, CEO of 12PointFive.com, shares some encouraging insights on how women business owners can thrive during COVID-19.

As a woman entrepreneur, your purpose and values are what build the foundation of your business. It’s what gives you the strength to survive and grow during tough times. Now more than ever, it’s crucial to stay flexible and open-minded in pivoting your business to meet the diverse needs of your customers. Purpose-driven brand and strategic partnerships can allow women to grow and scale their business to new heights, even during these uncertain times. With the superpower to personalize and empathize, women business owners are one step ahead in connecting authentically with their customers. As women continue to support women in the business world, sales thrive and hope is strengthened.
Reference Links:
The US has 12.3 million women-owned businesses which generate $1.8 trillion a year.
https://www.fundera.com/resources/women-owned-business-statistics

67% of small businesses have pivoted in response to the pandemic.
https://www.uschamber.com/co/start/strategy/metlife-us-chamber-small-business-index-covid-19

91% of consumers are more likely to shop with brands that provide personalized.
https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf

Women-owned businesses are growing 2x faster, than all businesses nationwide.
https://about.americanexpress.com/all-news/news-details/2019/Woman-Owned-Businesses-Are-Growing-2X-Faster-On-Average-Than-All-Businesses-Nationwide/default.aspx

72% of businesses are increasing digital marketing efforts during COVID-19.
https://www.impactmybiz.com/blog/marketing-during-a-pandemic-stats/

Liz Whitehead’s Links:
https://www.12pointfive.com
https://www.facebook.com/12pointfive
https://www.twitter.com/12ptfive

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only, and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
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