The Kim Kardashian shapewear controversy: what happened? ǀ Justine Leconte

Kim Kardashian recently announced the launch of her new shapewear line, named "kimono solutionwear". It caused an uproar, mostly among Japanese people, and the hashtag #kimohno started to go viral.
I researched the backstory, to better understand why the new line was perceived as a case of cultural appropriation and what trademark laws mean for her future business.

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#fashiontalk #fashion #kimkardashian #businessoffashion

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SEEN OR MENTIONED IN THIS VIDEO:

- New York Times article: https://www.nytimes.com/2019/06/27/fashion/kim-kardashian-west-kimono-cultural-appropriation.html
- Trademarks & product categories requested: https://www.trademarkia.com/company-kimono-intimates-inc-4929716-page-1-2
- Petition against the name: https://www.change.org/p/kim-kardashian-west-say-no-to-kim-kardashian-s-kimono-kimohno
- Kim Kardashian West does not own the word “kimono”: http://www.thefashionlaw.com/home/no-kim-kardashian-does-not-own-the-word-kimono
- Another explanation of the legal situation: https://www.highsnobiety.com/p/kim-kardashian-west-kimono-trademarks/
- Lawsuit won against Missguided: https://www.bbc.com/news/newsbeat-48864770
- Kim Kardashian’s Instagram account
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- Jewelry* (my collection): http://bit.ly/2Fv7fML
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CREDITS

Photos:
- Geishas from the back: photo by Satoshi Hirayama from Pexels
- Geishas from the side: photo by CHLOE HUISS from Pexels
- Kim Kardashian’s Instagram account
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