Gerhard Behles, CEO & Founder of ABLETON: From Berlin Startup to a successful industry leader | WCIT

Ableton is a household / “studio” staple for musicians around the globe. CEO Gerhard Behles and his team have been making unique software and hardware for music creation and performance since 1999. At what point do you define yourself as a market shaker and when do you start giving back and how? This talk will showcase how Ableton made it this far and the “vibrato” they want to create for future musicians by giving back and doing good!

This online event is the third part of the "Music & Tech" event-series.
Part 1: https://youtu.be/B-SPwAYHkpM
Part 2: https://youtu.be/ggeL_YObo1M
Part 3: https://youtu.be/dF88ixkDW3Q

___
THE PODCAST
Spotify: https://spoti.fi/2CHQQpd
Apple Podcasts: https://apple.co/31ou0vg
Google Podcasts: https://bit.ly/3gtqV3j
Anchor: https://bit.ly/31jX5Ia
...and more platforms.

___
GERMANTECH ON SOCIAL MEDIA
Facebook: https://bit.ly/2XADh27
LinkedIn: https://bit.ly/2ERzQgV
Twitter: https://bit.ly/2F0nlQx
Instagram: https://bit.ly/33uWQg8

___
TIMECODES WITH ALL TOPICS
00:00 Intro
00:20 SDG's
01:00 Gerhard's & Ableton's history
04:25 Ableton's Growth
06:30 Thoughts about non-profit activities
10:00 First non-profit activities
14:30 How to start non-profit activities
17:30 Investing in people
20:00 Ableton's mindset of company values
24:20 Gerhard about being a CEO
26:45 About Ableton's other activities
28:45 Is Education key?
31:45 The merge of non-profit & profit
35:40 The first Prototype
37:45 Gerhard's most inspiring tech gadget

___
ABOUT GERHARD BEHLES
Gerhard Behles grew up in Munich and developed an interest in electronic music as a teenager.
After a year at the Institute for Sonology in The Hague, he moved to Berlin to study computer science, where he also worked as a freelance electronic music writer, researcher, and computer music teacher. Behles later started the electronic music project Monolake with his fellow student Robert Henke.

They also worked together with computer scientist Bernd Roggendorf on a new music software application, which eventually became Ableton Live. Behles and Roggendorf founded Ableton in 1999, and Live rapidly became one of the most popular sequencer programs for electronic musicians.

Today, Behles continues his role as Ableton’s CEO and chief visionary, where he oversees the work of more than 350 employees as they develop the future of Live, Push, and more.

___
ABOUT ABLETON
Ableton is a German music software company that produces and distributes the production and performance program Ableton Live and a collection of related instruments and sample libraries, as well as their own hardware controller Ableton Push. Ableton's office is located in the Mitte district of Berlin, Germany, with a second office in Pasadena, California.

Learn more: https://ableton.com

___
ABOUT GERMANTECH
We believe in the positive power of technology and entrepreneurship for society. We work with partners in the private, public, and social sectors to unlock their potential and influence real change for the future. We go beyond digital transformation. We strive to bring innovative projects to life, build digital products, and create jobs for tomorrow, following three simple steps: Inspire, Build, Grow.

Learn more: https://www.german.tech

Subscribe to our newsletter to stay up-to-date and don't miss any future events:
https://sign-up.german.tech/newsletter

Видео Gerhard Behles, CEO & Founder of ABLETON: From Berlin Startup to a successful industry leader | WCIT канала GERMANTECH