2026 AI Maturity in Marketing Research Report from NinjaCat | [Webinar]

In this webinar, we unpack the findings from the report titled, The Next Phase of Marketing Intelligence: AI Maturity Across the Analyze-Optimize-Act Cycle.

In January 2026, we surveyed 532 senior leaders in marketing, advertising, and media operations and found out:‍

-88% are satisfied with AI’s impact on performance outcomes

-but only 16% use a centralized AI layer and just 9% are piloting or using AI agents across workflows

So how are the most advanced teams turning AI maturity into a competitive advantage?

What You’ll Learn:

-Where marketing teams are getting stuck today—from data aggregation and normalization to manual reporting and slow execution

-Why AI maturity is becoming mission-critical—and how connected intelligence is reshaping the Analyze-Optimize-Act cycle

-Top barriers to advanced AI adoption—including integration challenges, privacy concerns, and limited internal expertise

-What’s next for marketing intelligence? Insights into how leading teams are reducing manual work, accelerating reporting, and improving workflow coordination with more advanced AI

Don’t miss this chance to get ahead of the next phase of marketing intelligence!
Request a demo and start saving time and money - http://go.ninjacat.io/requestdemo

Read Our Blog:
www.ninjacat.io/blog/ai-maturity-across-the-analyze-optimize-act-cycle

Chapters:
00:00 Introduction & What This Webinar Covers
01:15 Research Overview (532 Marketing Leaders)
02:04 The Analyze–Optimize–Act Framework
02:59 AI Confidence: Why Teams Think They’re Ready
04:32 The Contradictions in the Data
05:58 Generic AI vs Connected AI (Why Context Matters)
08:51 The Real Bottleneck: Coordination, Not Tech
09:01 The Top 8%: What AI Maturity Actually Looks Like
13:22 What High-Performing Teams Do Differently
13:30 AI Is an Amplifier (Core Insight)
15:24 Real Example: AI + Team Workflow in Practice
17:26 Key Takeaways for Marketing Leaders
18:48 Q&A + Practical Advice on AI Adoption

Видео 2026 AI Maturity in Marketing Research Report from NinjaCat | [Webinar] канала NinjaCat