This couple earns more than Rs 2 crore Annually by selling milk, ghee, incense sticks and cow dung.

This couple earns more than Rs 2 crore Annually by selling milk, ghee, incense sticks and cow dung. #shorts #success #motivation

Shrikant and Charmi Malde — A successful IT couple who chose purpose over paychecks.

At a turning point in their lives, this duo made a bold decision. In 2014, Shrikant lost his father to cancer. The incident pushed both of them to rethink their lifestyle. That’s when they decided,
“We want to live a natural, pure, and conscious life!”

And from that resolution was born ‘Gauniti Organic’, a brand rooted in ethical dairy practices.
They started small — with just 4 cows and a lot of determination.
But their dream was big: to build a business that wasn’t just profitable, but one that was value-driven, cruelty-free, and in harmony with nature.

Their product range includes A2 milk, Bilona ghee, butter, paneer made from traditional cream, incense sticks and dhoop made from cow dung, as well as wellness products like nutri bars and lip balms.

Every item is made using traditional and ethical processes.
No hormone injections for the cows.
They’re fed only natural fodder, given regular health checkups, and the milk is immediately chilled to retain freshness.

Even the name “Gauniti” reflects their mission — “Niti” meaning ethics — and it shows in every decision they make.
They use eco-friendly packaging, never rely on shortcuts, and yet, in the financial year 2024, they reached a ₹2 crore turnover.

But Gauniti’s success goes beyond revenue.
It’s a win for values, for transparency, and for purity.
Consumers today seek honest and clean products — and Shrikant and Charmi tapped into that need, turning it into a movement.

They’ve proven that success in business doesn’t come from marketing alone.
It takes values, persistence, and heartfelt effort.

Today, Shrikant and Charmi are role models for countless aspiring entrepreneurs.
They gave up high-paying IT jobs to step into farming and dairy — and through their dedication, they’ve protected hundreds of cows, improved the health of thousands of consumers, and won the hearts of lakhs.

This isn’t just the success story of a brand.
It’s the story of a belief —
“From purity comes prosperity.”
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