Intro to Car UX: Applying Nielsen Norman Group’s Ten Usability Heuristics in Automotive UX

So so SO excited to talk about this more. It’s taken me a minute to sit down and really think through, “how do I communicate objectively how to identity good or bad UX in car design?” We inherently have some gut senses about some of these newer features, and consumers are smart. We know at a subconscious level what’s hyper tech vs. just hyped up, but this is how we can verbalize it.

Check out the Nielsen Norman Group’s Ten Usability Heuristics I’m referencing here: https://www.nngroup.com/articles/ten-usability-heuristics/

(ps: not sponsored content, just a big fan of NNG’s work 💖)

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#CarUX #DesignThinking
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