The Firebase developer's guide to Google Analytics

The key to increasing app engagement is having rich analytics - that’s a no-brainer. But what’s less obvious is figuring out which tools to use to track, understand, and gain insights from your app data. And since your analytics data is now available in both the Firebase and Google Analytics consoles, there are many new tools that you can choose from in GA that you might not have known about before. In this video, we will walk you through Google Analytics and show you how to get the most out of its advanced features and stay connected to all the metrics that matter.

Chapters:
0:00 Introduction
1:24 Google Analytics features covered in this video
2:12 GA console overview
6:44 The Comparison Tool
7:04 How does the Comparison Tool work?
8:20 How to use the Comparison Tool in the console
13:05 What are funnels?
14:18 What’s an open funnel?
15:28 The Funnel Analysis technique
23:07 Using the Segment Comparison feature in a Funnel Analysis
24:32 Using the Breakdown Dimensions in a Funnel Analysis
26:36 The Segment Overlap technique
28:32 Using the Segment Overlap technique in the console
31:33 Drilling down into a Segment Overlap
34:28 Using the Breakdown Dimensions in a Segment Overlap
35:29 Outro

Resources:
Google Analytics documentation → https://goo.gle/3fGOwNL
Learn more about Analysis tools → https://goo.gle/2CBip32
Upgrade your Firebase project to an App + Web property → https://goo.gle/3j0h8mV

Watch More:
Firebase Live 2020 playlist → https://goo.gle/FirebaseLive
Subscribe to Firebase → https://goo.gle/Firebase

Speakers:
Sumit Chandel, Kevin Lam

#FirebaseLive

Видео The Firebase developer's guide to Google Analytics канала Firebase