SXSW London: Worldbuilding for the Senses - When Art Meets Experience Meets Brand

At SXSW London 2026 Vicki Sutherland, Chief Growth Officer at Outernet explored what happens when storytelling escapes the screen in the panel ‘Worldbuilding for the Senses’. One theme emerged consistently across the discussion which is that world building is no longer just a creative concept. It has become a strategic tool for brands looking to create deeper, more meaningful connections with audiences.

Видео SXSW London: Worldbuilding for the Senses - When Art Meets Experience Meets Brand канала Outernet London