From Buzzwords to Real Action: What Sustainability Actually Looks Like in Events

Sustainability is everywhere in event marketing, but rarely embedded into real delivery. In this episode of Africa Event Connect, Herkie du Preez, Founder and CEO of STRONG PR, Marketing and Events and a CEPA-certified event professional, unpacks how event professionals can move from intention to measurable impact. Drawing from his experience delivering high-performing, sustainability-driven events, he explores practical ways to integrate sustainability into design, procurement, PR, and execution. From understanding key metrics to leveraging local supply chains, this conversation challenges industry norms and reframes sustainability as a strategic, operational discipline that strengthens both event outcomes and long-term industry credibility.

Видео From Buzzwords to Real Action: What Sustainability Actually Looks Like in Events канала Africa Event Connect Podcast