Companies at the Limit | Path to Success | Documentary

Companies at the Limit - A lot of companies have gone through a long phase of research and testing of their products. Investors needed a lot of staying power and their business models were exposed to the violent shocks of the market. In this documentary, we will take a closer look at some of these companies and their path to success. Many of them have had a tough road to break even or recover their competivity.

Companies at the Limit
Stars: David Tweed, Richard Lewis
Genres: Documentary, News

Qantas - 0:00
Against a backdrop of slumping profits and debilitating industrial action, in October 2011 Qantas CEO Alan Joyce grounded all the airline's planes in Australia and around the world. David Tweed looks at how Joyce's drastic actions then were instrumental to the revival of Australia's national carrier and what drives his decision-making today.

Peugeot - 23:52
When Carlos Tavares took the top job at Groupe PSA, the maker of Peugeot and Citroen cars had racked up billions in losses and its shares were hovering near an all-time low. In the second episode of looking at corporate transformations, Tavares speaks to David Tweed about getting the company back in the race.

AstraZeneca - 45:24
For Pascal Soriot, less is more. He's shed development drugs he sees little chance of becoming viable, relentlessly focused on oncology and bio-pharmaceuticals to replenish the company's drugs pipeline while throwing AstraZeneca's doors open to encourage collaboration. Soriot takes us through his turnaround plan and the key to pushing through cultural change.

Moncler - 1:08:07
Remo Ruffini first turned Moncler around when he bought it in 2003 by creating a luxury goods company from a sportswear maker using the tried and tested marketing tools of luxe fashion: top name designers and regular runways shows. Now he's changing engine in mid flight, ditching the traditional model of luxury marketing in favor of a multitude of designers each creating a buzz over social media.

Carlsberg - 1:30:10
When Cees 't Hart became CEO of Danish beer maker Carlsberg in 2015, he found a company despondent after a disastrous expansion into Russia drained it of cash and motivation. 't Hart plumbed the purpose of Carlsberg's founder to energize the staff to brew better beers and cater to the changing tastes of international consumers. Cees't Hart tells David Tweed how he put the froth back into Carlsberg.

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