ITC & Godfrey Phillips Alert | 20% Volume Drop In Cigarettes After Steep Excise Duty Hike |Exclusive

Are the steep tax hikes finally catching up with the cigarette industry? Following the 30-40% excise duty hike effective February 1, 2026, exclusive channel checks in Maharashtra reveal a significant shift in the tobacco landscape. While the smoker base remains largely unchanged, a clear trend of "down-trading" is emerging, as consumers move from premium king-size segments to regular and deluxe cigarettes.

A report by Riddhima Bhatnagar of NDTV Profit.

#cigarette #itc #exciseduty #tobacco #tobaccotax #cigarettes

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