Vintage in Pills ERREUNO Fall 2004 - Fashion Channel

Vintage in Pills ERREUNO Fall 2004 - Fashion Channel

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Erreuno is the brainchild of Ermanno and Graziella Ronchi, who established the company in Milan in 1971.

The company name is a combination of the pronunciation of the first letter of the Ronchi name R (Erre) and Uno, the Italian word for one, chosen because it was the couple's first business venture.

The Ronchis wanted to create something influential and significant in the Italian fashion world, to establish a company that provided top quality ready-to-wear designs for the smart, modern, and discerning woman.

Extremely positive in their approach, their success has been the result of hard work, commitment, and teamwork.

Ermanno handles all the administrative and financial side of the business while Graziella oversees design and marketing.

Fabric is of prime importance in any Erreuno collection.

Designing often appears to be a grouping together of expensive fibers, textures, plaids, prints, mattes, and shines, then coordinating these into wearable, sporty, classic clothes.

Graziella Ronchi places great emphasis on fabric research and over two-thirds of the fabrics are developed in the firm's Milan studios.

Great care is given to the choice of fabrics used in each collection to ensure that, when made into garments and styled together, they give a strong visual impact and provide versatility of choice for a wide variety of women.
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