How to Build A High Converting Abandoned Cart Flow (Klaviyo Tutorial)

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This one flow can drive 20% of your email revenue—but most brands get it wrong.

The abandoned cart flow is a goldmine. But if you're using a default Klaviyo setup with one or two emails and a lazy discount… you're leaving serious money on the table.

In this video, I break down exactly how to build a high-converting abandoned cart flow in 2025—from segmentation to timing to copy.

Here’s what you’ll learn:

- How to segment by cart size, customer type, and product value
- The ideal timing: what to send in the first 24 hours for max revenue
- When (and when not) to use discounts
- How to write copy that actually feels personal
- Smart mobile-first design tips that lift clicks
- How to layer in zero-party data and SMS
- The #1 test to run

This is tactical, practical, and built to help you close more abandoned carts—without sounding like a desperate brand begging for a sale.

Watch it, apply it, and watch your email revenue jump.

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#emailmarketing #Klaviyo #ecommerce

Видео How to Build A High Converting Abandoned Cart Flow (Klaviyo Tutorial) канала Nicolas Olaya | Laya Consulting