🎙️ Google Ads AI with Lisa Raehsler: Mastering Search Ads in 2025

📝 If you’ve been wondering how Google Ads AI is transforming the landscape of digital advertising, this episode with Lisa Raehsler is packed with valuable insights tailored for you.

We explore the impact of AI in digital advertising, including how it's influencing search engine marketing trends, automating campaigns through Performance Max, and changing the way Google search ads appear and perform. Lisa, founder of Big Click Co and a 15+ year veteran in PPC, offers real-world answers to the burning questions marketers and entrepreneurs have right now:

1. How do I stay competitive as AI overviews reduce organic traffic?

2. Is Google Ads still worth the budget with rising ad costs?

3. What do I need to know about Performance Max campaigns and how do I use them smartly?

3. How can I write or optimize ad copy when AI-powered ad copy is now the norm?

4. How are platforms like Microsoft Ads evolving with Copilot and how do I take advantage?

5. What new ad formats like Connected TV advertising and Gmail placements should I consider?

Lisa’s clear, actionable advice helps decode how to future-proof your strategy in an AI-driven Google Ads world. Whether you're scaling ad campaigns, trying to understand shifting search behavior, or struggling to get ROI from your paid media—this conversation delivers clarity and tactical steps.

Timestamps:
00:00 – Intro & Lisa Raehsler’s background
01:20 – How AI is changing Google Ads
02:30 – AI overviews and impact on SEO & CTR
03:10 – Budget requirements for Google Ads success
04:00 – Performance Max & AI learning from campaign data
05:10 – Future-proofing ads with AI
06:00 – Automated ad copy & intent-matching
07:00 – Trends: Microsoft Copilot, email ads, and connected TV
08:40 – What to watch for in next 6–12 months
09:30 – Substack, writing community, and closing thoughts

#GoogleAds #AIAdvertising #DigitalMarketing #SearchAds #PerformanceMax #LisaRaehsler #PaidMedia #PPCStrategy #ConnectedTV #MarketingAI #MicrosoftAds #GoogleAdsAI

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Видео 🎙️ Google Ads AI with Lisa Raehsler: Mastering Search Ads in 2025 канала Financial Freedom Podcast with Dr. Christopher Loo