2020 Killed Guerrilla Marketing, But in 2021 This Growth Hack Still Shines

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Guerrilla Marketing Types

As specialized as guerilla marketing may appear, there are a few sub-categories, according to the business ALT TERRAIN:

Outdoor Guerrilla Marketing is a term used to describe guerrilla marketing that takes place Adds something to pre-existing urban surroundings, such as a portable monument or temporary artwork on sidewalks and streets.

Indoor guerilla marketing is a term used to describe guerrilla marketing that takes place Interior guerrilla marketing is similar to outdoor guerrilla marketing, except it occurs in indoor settings such as railway stations, shops, and university campus buildings.

Guerilla marketing ambush at an event. Using the audience of a live event, such as a concert or a sporting event, to promote a product or service in a conspicuous fashion, usually without the event sponsors' approval.

Experiential Guerrilla Marketing is a term used to describe guerrilla marketing that is based on All of the above, but done in such a way that the general public is forced to interact with the brand.

We understand that guerilla marketing can be perplexing without context, so let's look at how it's been done by a few other firms.

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